The Huffington Post recently published an article about appropriation artist Richard Prince, the artist who refurbished random Instagram photos in his 2014 exhibition “New Portraits.” The exhibition sparked controversy, raising questions regarding copyright issues and originality.
The show is made up of enlarged copies of Instagram photos, posted by both celebrities and ordinary people, with Prince’s own comments at the bottom of each. The pieces reportedly sell for $90,000. The exhibition calls into question the notion of ownership in the Internet age, as well as the importance of personal branding.
“New Portraits” also highlights the role Instagram plays in today’s art world. As a purely visual medium, Instagram offers everyday users a way to express themselves, as well as a platform for artists to promote their work and establish their brand. The age of social media calls for fluidity and flexibility, and Prince’s work highlights the changing nature of ownership.